What if purpose and profit could live in the same sentence? With money on the mind and community at heart, we work with our clients to identify what they truly stand for, connecting them with authentic causes, and empowering them to take affirmative action. Our vision is set on the future, where both public and private businesses will need to adapt to achieve shared value in order to stay culturally relevant and commercially successful. Because of this, our take on impact is fresh and genuine, challenging how this has played out in the past. Bold, distinct, and thought-leading, our work marks an exciting new chapter in commercial altruism. Strategy is at the core of what we do and lays the groundwork for the good stuff to follow. We work with our clients to identify their true meaning. This doesn’t sit as a bolt-on or a footnote, but truly adds commercial value and is embedded into all facets of the business, becoming a cornerstone of their operations and part of their DNA. Commercial consultancy: strategy plans, business models, capability development, positioning clients as an innovative industry-leader, sustainability in an evolving global market, value from investments in new markets, policy, product design & client services Consumer engagement: behaviour change, brand loyalty, marketing, campaigns, public relations, events, sponsorship & program design Employee engagement: Employee optimisation, retention and acquisition, learning & development programs, change management Societal: Positive impact, active not passive community engagement Insights: We don’t just come up with good ideas—we use insights to back them up. We hold our own insights library on circle markets: the places that bring people together in the real-world formed around a shared interest or need such as schools, workplaces, clubs, and communities.