The SUM GROUP is a boutique marketing agency and consultancy catering to both ESTABLISHED direct to consumer brands / businesses and START-UP's. START-UP Businesses. The Start-Up Marketing Group partners with direct to consumer start-ups who are at various stages of growth and funding. Our objective is to help them achieve their stage related goals (brand development, awareness, customer acquisition and engagement). If needed, we will also function as a supplemental marketing team, create longer term brand / marketing /digital strategies, leverage customer analytics, insights and intimacy to enhance user experience, optimize response drivers, recency and conversion. ESTABLISHED Businesses. The SUM Group also partners with more established brands / businesses to create and enhance global digital marketing strategies, improve customer engagement and experience, build out omni-channel discipline and effectiveness, and create or further develop their digital strategy and footprint.