Nowa stands for No Waste. Did you know we throw away 50 million tons of e-waste annually? At least 70% of it ends up in landfills or dumps. That is why we create jewelry made of pure gold and silver extracted directly from recycled mobile phones. With your purchase, you make yourself or your significant other happy while knowing you’re doing the planet some good. Plus you help us to fund the collection and recycling of waste phones from Africa.