The California Retailers Association represents all segments of the retail industry including general merchandise, department stores, mass merchandisers, convenience stores, supermarkets and grocery stores, chain drug, and specialty retail such as auto, vision, jewelry, hardware and home stores. Our members, and associate members, count on CRA to be their voice in Sacramento – advocating for consumers, our role as drivers for California’s economy and ensuring a robust job environment. We ARE, California’s voice for retail. California Retailers Association represents the companies and retail professionals who make up the fifth largest economy in the world and provides them a voice and access to policy makers at the state and local level. Our mission is to improve the lives of not just retailers, but customers as well by providing advocacy, industry information and education resources and events to help retailers, large and small, thrive.