The Retail Energy Supply Association (RESA) is a group of retail energy suppliers who share one common vision: competitive retail energy markets deliver a more efficient, customer-oriented outcome than a regulated utility structure. RESA is devoted to working with all stakeholders to promote vibrant and sustainable competitive retail energy markets for residential, commercial and industrial consumers. Why It Matters: A competitively priced retail market grants families, businesses and manufacturers the power to choose. Consumers are able to find energy solutions that are right for their needs and take control of their energy costs. In return, suppliers are more attentive to customer needs as they are eager to obtain - and maintain - their business. This ultimately spurs the creation of innovative energy solutions tailored to individual customers.