Sister Scientist focuses on bringing awareness to the “science behind beauty” by leveraging the power of multiple social media platforms, including SisterScientist.com where a variety of relevant topics in cosmetic chemistry and the beauty industry overall are discussed in a blog type forum. Sister Scientist often speaks on behalf of beauty brands and consumer groups as a scientific expert in cosmetic science and a beauty industry expert. Sister Scientist is also used a platform to mentor and encourage minority students to pursue careers in science and engineering.