7017 REIGN is a progressive retail concept, applying a unique artistic approach to physical and online commerce. With attention to detail and forward concepts, 7017 REIGN is an exploration in modern design, visual culture and the future of luxury retail. Translating a personal vision of fashion through a careful selection of local and international designers and products, 7017 REIGN is a culturally empowered concept retailer. 7017 REIGN's forward-thinking approach goes beyond the selection of products by offering a multitude of engaging content, communication and culture. 7017 REIGN presents its own interpretation of luxury, redefining the opinion of modern retailing in a curated, conscious and considered approach.