Strap is a full-service consulting lab that helps CEOs extract useful organisational first principles to increase returns to your business. Our consultants go beyond the formal discipline of business knowledge into the depths of science + evolutionary biology, social + behavioural science, and philosophy. Our goal is to use these tools and the information thereof to transform your business and possibly change the world. Mission - to provide meta-level understanding for organizational use. Vision - to redefine consulting beyond the informed middleman or temporary fixer. To create a new kind of consultancy that creates independent value and fundamentally alter social and business institutions. Value - progress: individual and collective, growth: increasing returns and positive-sums, and broad prosperity.