EAVI - Media Literacy for Citizenship is an independent, not-for-profit international organization based in Brussels. Its primary objective is to promote and enhance the interests of citizens as media users across Europe. Therefore EAVI's ambition is to empower individuals to be more than simply globalized consumers of media, but rather Citizens of Europe who benefit from it. To achieve its objectives, EAVI develops and implements a wide range of activities. Much of the initiatives carried out involve citizens and organizations from many of the 28 Member States. They focus on the promoting full active citizenship and media literacy and engaging the European Institutions and policy-makers.