hypefresh is a music discovery platform made for independent tastemakers, Gen-Z culture and contemporary styles. Aiming to re-define perspectives through curated content, engagement to our prime audience is priority With a highly dedicated millenial team, hypefresh is becoming a premiere outlet for subcultures, independent and mainstream artists, videographers, photographers and more. It’s our mission to reshape the perception of millennial/Gen-Z culture using unique blends of perspectives through multimedia, creating a one-stop destination for creativity and inspiration. Therefore, Hypefresh will focus solely on conflict in these areas of brand development, lack of media related resources and information, ethics, and consultation. Our website’s content will focus on uniquely crafted stories that provide insight into the inner working’s of the media industry, providing functional advice and strategy for the artists and creative architects of our future generation. Simply put – problem and solution style.