Our mission lies in delivering relevant, experiential education that is taught by industry leaders and practitioners from iconic global brands. BrandEd works with non-traditional educational brands that seek to turn their profound knowledge bases into relevant and compelling educational offerings. We introduce the idea of learning in an entirely different way utilizing the strengths of our top tier brands to develop programming, build curriculum and market the most innovative courses for audiences ranging in age from 11 to 80. Based in New York and London, BrandEd seeks to understand the passions of a new generation of students and help transform those passions into meaningful and fulfilling career trajectories. In working with Sotheby's and The New York Times, BrandEd is transitioning two of the most culturally and intellectually rigorous brands in the world into competitive educational programs and attracting the best and brightest students in art, media and culture. We anticipate the inherent challenge of integrating historical and heritage brands into new educational offerings while retaining the same brand promise and expertise that millions of the most informed citizens around the world have come to expect.