The idea for the DIYC Movement was conceived in 2010 and launched in 2012 with the inauguration of the Diversity & Inclusion Youth Camp in Johor, Malaysia by DYMM Raja Zarith Sofiah, Permaisuri Johor. The intent was to develop a core group of youth leaders, from across the ASEAN region, who will create an epicenter for an educational movement and drive it towards building bridges for economic progress and peace for society based on the strength of diversity.