Local authorities are often in a state of flux: overburdened, under-funded, and trying to balance the needs of continued budget squeezes and staffing reductions, while trying to deliver services to acceptable levels, make automating services and processes imperative. From online self-service portals to dedicated apps, councils are bringing in technological innovations to better serve their constituents and reduce unnecessary expenditure, so now it’s time for their communications to follow suit. Combining research from industry-leading sources with actionable insights from our digital marketing specialists, our latest whitepaper combines everything you need to capitalise on essential digital communications media, helping you to engage with your citizens better. -How to reach your citizens – in ways that they’ll respond to. -Proven methods for citizen engagement, and the results they’ve generated. -Why digital media is essential for the future of government communications. -Best practice techniques that you can implement in your strategies right now. We know it can be difficult to get budget buy-in for new projects, or media that you haven’t tried before, which is why we’ve backed everything up with Google Cloud, making it easy to see the positive impact these activities have on your objectives. Working with a number of projects has enabled us to develop and tailor aspects of our web content applications to align with the very specific objectives and requirements of both large and small councils and to demonstrate value for money and ROI with the solutions that we can offer.