Destination Greater Victoria (Greater Victoria Visitors and Convention Bureau) is a not-for-profit industry association responsible for the development and promotion of tourism in Greater Victoria. Working closely with Greater Victoria’s tourism industry, Tourism Victoria promotes and develops tourism throughout the area, to ensure the prosperity and continued long-term growth of the $1.9 billion industry. Tourism Victoria markets Greater Victoria as a preferred travel destination to consumers and the travel industry through a variety of joint marketing and promotional campaigns in countries around the world.