Organic, Light and Crispy Potato Chips in Certified Compostable and Plastic Free Packaging! We have spent our entire working careers in the Packaged Foods industry. Helping feed Canadians – and most often – helping Canadian's snack has been not only a passion, but also an incredibly rewarding journey. About 10 years ago, we shifted to a more sustainable lifestyle – consuming more organic food, being more choiceful at home on the products we purchase. We even started working for Natural & Organic food companies. When we became parents to our child Wilder, we started to be more aware how the ‘packaged‘ part of packaged foods industry was negatively contributing to the degradation of the planet through single use plastics. So, we looked around and were alarmed at the painfully slow adoption of sustainable packaging in grocery. Well, if nobody else is going to do it, why not us? And that’s our humble beginning. Jeff & Alicia