Bettery is a science-backed company that provides better body and mind performances through innovative nutrition, next-generation personal empowerment, and relentless research & development. OUR PURPOSE We want to change people’s lives for the better: We believe change is what people look for, regarding their individual progress, be it daily or on a lifetime period. Feeling better, performing better, living better. To ensure this is our role. To be there for people on this demand for a better self. OUR POSITIONING Everyday performance for a better life: Bettery is the only brand that wants to improve people’s lives, according to their daily energy needs, through next-level nutrition, because it’s plant-based, science-backed, flavor-packed, at a time where we are always expected to deliver our best performance. OUR VALUES Knowledge- fi¬rst: The science behind the promise and the product. Better and better: A bar we keep raising to ourselves. Restlessness. Yess.: The itch that makes things happen. Joy! Don’t ever lose it.: Finding those things that make us tick. OUR PERSONALITY Challenger; Specialist; Pragmatic; Conscient; Fellow and Optimistic Bettery | charge a better life!