Hammond Thinking is the home of global brand expert, Simon Hammond. It is a collective of like minded people, passionate to create an understanding and awakening within the business world – and broader global consumer society – about the cultural phenomenon of branding and its power to unite, define and dramatically dictate people’s behaviours within companies and communities. At its heart, Hammond Thinking is about challenging society’s norms and questioning old ways, in an effort to redefine how we live, work and progress. It’s this challenging that has led to our belief in the untapped power of belief in a society desperate to create new ways to belong.