NOtechnology was started up by Tom Quets to host his ambitions in guiding organisations through their digital transformation journeys. It is founded from the believe that there is a lot of unused potential and unrevealed opportunities when it comes to the “use of information technology” inside organisations and in their cooperation with others. Technology can do great things yet pursuing value creation is also very much a people thing, an organisation thing and agreeing on common standards thing. We believe that successful organisations of the future will be the ones that have their people and technology networks creating value in symbiosis.