Lifestyle - We love being out on the water, catching big game. We understand who fishermen are, and what they want. A quality product that gives them the protection and look they want, at an affordable price. We also understand work hard, play hard. If you hit it hard 9-5 during the week, we want you to get out there and look good when you’re are doing the things you love the most! Tradition – Growing up, one of the most famous traditions is going fishing with Mom or Dad. We are an “all family company.” Our kids will fish, their kids will fish. We want you to know that when you buy our product, the same love for family goes into the cloth you wear. Get out there and enjoy time with your families and grow the love for the water. Conservation – We cherish what enjoyment the oceans/rivers/lakes provide us. We want you to know that we are involved in that culture. As a company, we want you to know, that once a year we will donate a portion of all sales to various conservations groups. Loyalty – We got our start in customer service. We understand that without you, we have no brand. Just know that every decision we make will have “YOU FIRST” in mind. If the order isn’t right, if it doesn’t fit, send it back! We aren’t in this for the margins, we are in this to contribute to your love of fishing and make you look good while doing it! We want to earn your loyalty and have you as our customer for life! Buy and Hire USA – Bald eagles, cold brews, winning; all things synonymous with the USA. Our product is 100% made in the good ol’ USA from cut to ship. All of these principles tie back into each other. We live and breathe these ideas. Every decision we make, we take these ideas into account. We want you to learn more about us, so it feels even better when you receive the product. We aren’t some big box store, some large conglomerate. We are two Dad’s doing something we love, and we hope you will love it as much as we do!