Rocco Originals has been committed to the eyewear industry for over 24 years. The company is dedicated to servicing major retail department stores and specialty chains with the latest fashion and technological advances in the optical arena. These attributes along with a modern distribution facility and a strong administrative team enable Rocco Originals to serve the retail industry such as Joseph A Banks, Nordstrom, Carson, AAFES, Neiman Marcus, Bon Ton, Office Max, Wal-Mart, Chorister Bank, Ulta, Hastings, and many more. The company has brought these retailers many successful labels and brands and recently added a strong private label to their portfolio. We owe it to all of our employees and our hard working executives. Rocco Originals immense understanding of their competitors and customers has given them an edge in the eyewear industry. Their simple motto that is ingrained in the everyday operations of the company is as follows, “product, quality, and price.” Rocco Originals provides its customer with a superior product, made to the highest level of quality, at an affordable price. This practice ensures the future success of the company.