We are increasingly demanding transparency and accountability in all areas of our lives. Businesses are required to think more deeply about the direct and indirect effects their actions have on societies and the environment. There is no better place to effect change than within your own sphere of influence so G&A is challenging some old ways of doing things and embracing new behaviours. We aim to deliver a positive return for society and a financial return on investment for our clients through using marketing budgets in more imaginative and effective ways. These goals are not mutually exclusive. We’ll achieve them by developing creative promotional campaigns that benefit not only our clients’ businesses, but also a third party. That third party could be a community, a charity, a family, a sports team, a school, a research project, a not-for-profit, a start-up enterprise or any cause with a profile our client shares values or interests with. We work with our clients to find a great match that offers them promotional activity and brand visibility through a symbiotic relationship. After gaining more than three decades of experience in branding, strategic marketing, advertising, design, and digital and paper-based publishing, we’ve updated our business philosophy to demonstrate more social responsibility. We anticipate lots of our clients will want to do the same. We’ll continue to deliver cracking creative within our proven, four-stage project development process. With expectations aligned, we use all the tools at our disposal, our network of specialist suppliers, and conventional as well as new channels to market in order to connect you, our client, with the right target.