The F thing is an original and trusted e-commerce brand. It is a fashion, beauty, grooming, lifestyle and content platform aiming to help and grow retail businesses to tell their stories and expand their footprint and to give positive impact to millennials and Gen Z all throughout Indonesia and beyond. The F Thing is officially launched as a part of rebranding phase on September 26th, 2017, previously known as BrandOutlet.co.id, which was founded in 2015. The F Thing marks the first fashion and lifestyle e-commerce from the MNC group, operated under PT Nusantara Sarana Outlet. The F Thing is also listed in IDEA. The F factor The “F” word has always been a fascinating word. It has been used for decades as an expression of both positive and negative emotions. Though considered as crude and explicit, the “F” word is understood and accepted almost universally, moreover to the younger generation. Hence one of the reason the birth of www.thefthing.com. Contradict to its origin, to us, the “F” word comes as a positive community/manner, in which we aim to have a two-way communication with the millennials, act as a guidance, a supportive community for millennials in doing life.