Embryonic think-tank, research foundation and fundraising initiative investigating the power of purpose and helping more people and organisations realise their goals by tapping into this power of purpose. We are a hybrid organisation blending visionary career insights, labour market forecasting tools, artificial intelligence, technologies such as 'near field communications' and expertise in leveraging social networking methods such as 'folksonomy' to achieve catalytic strategies in reducing the plague or worklessness blighting society and seeking ways of assuring a sustainable sense of livelihood and a plentiful future for all.