The best B2B SaaS companies in the world have made the shift towards a demand generation strategy focused on revenue. But Europe is falling behind. Driving Demand is an invite-only Community for European B2B marketers obsessed with revenue. It is also one of the top 3 B2B marketing podcasts in 2022. Live on Spotify, Apple Podcasts and Google Podcasts. Most companies in Europe is still doing Lead Generation confused as Demand Generation. We’re here to change that!