The Root Cellar Village Green Grocer is a market amongst many, but our business model stands alone by providing an experiential shopping atmosphere driven by a passion for sustainability, and a locally focused purchasing philosophy. A firm stance behind the motto of ‘farm fresh, dirt cheap, delicious’ and a drive to brighten every customer’s day has over 10,000 customers a week loyally visiting our Saanich Victoria market, poised at the junction of our agricultural and urban regions. Founded in 2008, and based on our lifelong love of fresh local food and sustainable food systems, The Root Cellar has grown rapidly to feed increasing customer appetites and now provides the Island’s largest selection of organic, local and conventional produce, a full service butcher and deli, a boutique florist and garden centre, artisanal grocery, dairy and breads, a bulk foods section and new coffee bar, and is now staffed by over 100 Team Members. Welcome to our Root Cellar.