Brite Idea by Tower City Trading was founded in 2003. Interestingly our company started with no funding and a zero asset base. Over the years we have grown to employ 15 permanent staff and 20 casual staff nationally. Brite Idea specializes in Educational Resources for public school's , independent school's, home schooling, parents and children with learning barriers. Our products are supplied by the most innovative world renowned international suppliers in the educational toy industry. We carry exclusive rights for the following brands in South Africa: Lakeshore Learning, Tolo Education, Italtrike, My First Jumpy, Replogle, Just Jigsaw, Carpet for kids, Achoka. The range designed and manufactured by Brite Idea includes a wide range of high-quality furniture suitable for the classroom and playrooms. We continue to ensure our resources meets the evolving South African Curriculum and we continue to offer extensive ranges across all key subjects including Mathematics, Language, Life Skills, Science and Technology, Inclusive education, arts and crafts (to name a few).