Sapphire Wealth Advisory Group (“SWAG”) stands for a flawless level of service and commitment provided to clients. Similar to that of an actual Sapphire, which is a precious jewel, we view our clients and their financial objectives with utmost importance. Just as the jewel is a variety of Corundum – a rock forming mineral – the planning process entails similar attributes. In the ancient world Sapphire blue signified good fortune and was believed to protect people. Coarse-grained igneous rocks are formed when molten rock cools slowly under the surface of the earth. Slow cooling allows large crystals of minerals to grow. So the slower the magma cools, the larger the sapphire that forms. Like Sapphire gems we take our time (though not a million years!) to form your financial strategy that will help you to achieve long-term financial goals.