ViewersLogic is the first and only company that provides passively collected single-source data which measures consumer behaviour from media consumption to purchase, across TV, online and real-world. This unique data set enables marketers to understand how their TV and online campaigns effect user behaviour on and offline, and for the first time, drawing a direct line between media spend and consumers’ actions. With the help of ViewersLogic, businesses can optimise their cross-media campaigns by understanding their consumers’ Journey to Purchase and the touchpoints that can be used to affect their behaviour.