The B³-Model is the result of research conducted as part of a master's thesis during an MBA programme. The aim of the research was to develop a business model that would enable medium-sized companies from the "old economy" to respond to the current challenges on the markets. B³C is an attempt to unite the thematic areas of sustainable management and value-oriented business activity by means of appropriate business models. This is to be made possible primarily through joint efforts and "responsible innovations". The principle of "One World. One humanity." constitutes the core of our activities. The model supports additional commercialization of entrepreneurial knowledge and skills on the one hand and supports the growth of less developed countries on the other. The aim is to create prosperity and wealth throughout the world and to underline the idea of an inclusive world and global society. The model focuses on jobs creation rather than on job savings. By realizing the B³-Model, entrepreneurs are focusing on the blue ocean and growth by creating new markets, new groups, new spirits and visions. The B³-Model is not focused on the exploitation of resources of low-wage nations, but on collaboration on a eye's level.