Even before the launch of issue 1, FSM created a stir in the world of fashion, art and design. WAD, Jalouse, We Love Magazines, The Wall Street Journal, Elle Italia and others have written about us, waiting in anticipation for the magazine. Described as “cheeky”, “ingenious” and “unusual” we like to describe it as ‘a magazine for creative people who like to play’. Inspired by our love of frisbee together with our passion for creativity, FSM is a round format magazine that comes inside a frisbee. Together, they become a design object in its own right.