With more than 15 years of industry experience, the Virtual Agency "Muse Content" based in Hamburg, has been pursuing the goal of professionally supporting and implementing innovative multimedia projects in a resilient eco-system with freelancers, cooperating agencies and companies since its foundation in 2010. In addition to the individually adapted interaction concepts, Muse Content also faces the challenge of developing sustainable, agile and future-oriented solutions. This network has already produced remarkable results and is the result of innovation, passion, and trust. The agency's work focuses in particular on linking online and offline media at the point of sale and in the industrial environment. Based on their many years of experience in retail conception and in-store audio, Muse Content has consistently developed and revolutionized this basic idea with their new music service "Muse on Air. Through the precise use of AI and the connection with the new online audio tool, Muse Content is able to act even more unerringly at the POS. This approach takes in-store audio to the next evolutionary level. According to their predictions, the introduction of IoT components in retail, as well as the modern means for offline data collection will be omnipresent in the next few years and also necessary for the stationary retail in order to continue to assert themselves worldwide. Since the beginning of 2019, Muse Content has also been increasingly focusing on the implementation of thematic areas such as in-house creation, UX design, as well as the offer of guided workshops, in order to support companies and brands from the very beginning in defining their visions, values, and objectives and to be able to guarantee high-quality store concepts and their implementation in the long term.