Encore finds categories where Korea is a trend-leader or has a competitive advantage, tests product market fit quickly, and uses its global network to expand to other markets. Encore is started by the founders of TMON (a leading e-commerce platform in Korea) and Pikicast (a leading news & entertainment app in Korea). Other members of Encore and its portfolio companies have experience in some of the top VC-backed startups in Korea. Given the team’s deep experience, Encore’s companies can iterate with speed & agility and make fewer execution mistakes.