Pureness started as Puhdistamo as a small superfood online shop and little by little we won leadership in several product categories and now can proudly say we are one of the biggest wellness brands in Finland. Next stop Sweden 🇸🇪 Pureness stands for pure wellness. We develop foods, drinks and supplements that are known for there uncompromised pureness. If you want to push your wellbeing to the next level, we have next level products just for you. We can together change the culture of wellbeing. We want to get you excited about the things you eat, drink and consume. That’s why our products are cleaner, more natural and tastier. We are here to Upgrade your wellbeing.