The app offers a unique opportunity for showjumping athletes, grooms and spectators to plan and follow horse shows all over the world. We offer our customers first hand recommendations for travel, accommodation, restaurants, shopping, things to do and more. We also offer users links to live streams, results, schedules and show websites all at their finger tips. The myshowadvisor app acts as a basis for which businesses in the showjumping and dressage world can also advertise their products and services exclusively to this niche market. Through our accommodation recommendation section, there is an option to book hotels, for which we also receive a percentage of each booking from our partner Booking.com. The app was brought from concept development to launch within 9 months. We launched the mobile application at the beginning of June 2017 which is now available on the app store and google play store. We operate a freemium business strategy that allows users to download the app for free but it costs €4.99 per month or €49.99 per annum to avail of all features. The full range of services is also now available to all subscribers on our new desktop application.