DR | PR Consulting is a New York City-based public relations firm specializing in helping mission-driven organizations, companies and individuals gain more exposure for their work in local, national, international and trade media. Generating “buzz” -- even with content that’s newsworthy -- is no easy feat in today’s cluttered digital media environment. Led by David Robbins, a communications professional with over a decade of experience across a number of industries, DR | PR handles media relations in a tactful fashion with a deep understanding of today’s hyperactive news cycle and a keen sense of messaging that resonates.