Assisting migrants to culture integration in Australia and helping Australia business to expand footprints into Asian markets, TIDE & Partners generates fact and data based insights, and develops leading strategies and campaigns that empower our clients’ brands to become unique, relevant, irreplaceable and ahead of the game in the market. Through our network and practice, we deeply believe cultural difference shapes the way people communicate but doesn't’t change the core value of our society – Integrity, Love and Transparency. As an Asia Pacific think tank authority on multiculturalism and a leading multicultural strategy and marketing expert , TIDE & Partners not only embraces diversity, but also acquires the business intelligence and capability to help our clients to be and remain the leaders they want to be. T.I.D.E & Partners exclusively acquired the capability to - Develop and Grow capability in understanding behaviors at digital era, especially on eCommerce platforms - Generate data and track performance through various channels to China - Structure business planning on eCommerce channel - Consolidate effective and efficient direct to consumer media/event planning