During the Indian Mobile Congress 2017, India's first ever Mobile, Internet and Technology event, Detel launched the worlds most economical Feature Phone in the Indian Market (Detel D1) at the price tag of just Rs 299 / USD 4.19. It emphasised the fact that owning a phone is no longer a luxury but a necessity now. Being launched with the tagline "Lo Kar Lo Baat" a colloquial reference to the fact that with this phone, all those who could not afford a phone but dreamt that one day they too would buy a phone can now own and speak on one for the first time. The brand has grown and made its mark in the Consumer Electronic Industry. From being the most Economical Feature Phone Brand with the vision of #Connecting40CroreIndians, it now offers a series of products and plans to keep expanding into different and new verticals to provide Value for Money products for the Indian and International Market.