PERFECT DATA specializes in business solutions which drive revenue growth, cost optimization and customer satisfaction. Our Perfect Data system and solution have international patents. Our Perfect Data System is a holistic and mobile solution which enables you to gather, review, analyze sales and stock data in real time: - Online data transfer from smart store equipment: displays, coolers, store shelves - All data is collected in Big Data Cloud – powered by Microsoft Azure - Perfect Data environment contains mobile and desktop applications which enable you to manage easily your personal BiG Data as per access rights/roles. Perfect Data provides fully set up, ready-to-use smart store equipment for all types of FMCG products and other technological goods sold in the self-service zones of modern stores: - Permanent displays and racks for itemized products - Promotional displays/racks for new products launches - Hanging racks for various products/technological accessories - Smart shelves for all models of coolers - Smart shelving systems for shops Our Goal is to deliver full range of data you need to understand before strategic decisions will be taken Smart Store Equipment and system are measuring and registering huge amount of data over a 24-hour period, which can become a source of reliable answers to many questions arising in minds of people responsible for the strategic business development. We are able to organize and analyze Big Data providing recommendations in the following areas: - OBPPC Strategies (Ocassion Brand Pack Price Channel) - Effectiveness of various types of displays and their locations at the point of sale - Effectiveness of trade marketing tools and recommendation of locations aligned with the RGM strategy (Revenue Growth Management) - Field sales force activities’ efficiency and execution level at the point of sale - Creating effective CCAF (Call Concept And Frequency) - Consumers’ behaviour and decision-making paths/patterns