TiVo Research and Analytics is a media measurement software and analytics company whose patented Media TRAnalytics® business intelligence system allows networks, agencies and advertisers to plan, buy, sell and measure the effectiveness of TV advertising by finding The Right Audience® through matching the household’s television ad exposures with the actual purchases of the products being advertised in that same household. This enables clients to reallocate media buying and selling to create more accountability, save money and drive sales of the products being advertised.