We are an innovative baby brand whose products are uniquely designed with science to support babies’ visual and cognitive development. The results are magical. Working with an orthoptist and our scientific research partners The University of Sussex Baby Lab, we ensure that the scales, shapes, colours and patterns in our prints are aligned with what babies can see and what they enjoy looking at. This stimulates them and complements their visual and cognitive development. Because babies are captivated by our clever patterns, parents and carers benefit from lots of moments made easier as baby stares contently. We are HQ'd in the UK but with a US base in Georgia, and European hub launching in the new year.