Begun as an innovative literacy program by Margaret Hunnewell, the Knowledge Project (or “The Know”) has evolved from a single creative writing event held once a year to multiple literacy and vocational skill building programs: WordWorks, MediaWorks, GreenWorks, FoodWorks. Each is centered around a specific communications, technology, environmental or service industry, but has something important in common. The Know may be unique in recognizing the importance of teaching kids basic work ethic and people skills that are the make-or-break factors to success: teamwork, setting goals, meeting deadlines, researching your market, and selling an idea. Under the guidance of senior level professionals, kids get to practice their fledgling skills in real working environments: Industrial kitchens, recording and photography studios, publishers, community gardens, local businesses and city government offices. Working independently and in groups, students take their first steps to becoming young entrepreneurs by taking their ideas from proposals to marketable finished products. Know kids don’t just discover what careers mesh with their abilities and preferences. The Know shows them that the world of business isn’t a intimidating, confusing place, where only kids who’ve been luckier in life belong. It’s an exciting, opportunity-filled world where they can really see themselves making the grade.