Naelie started as swimsuit brand. In 2016, it has expanded its product offering by adding a children's line, Little Naelie, and a lingerie line. The desire to provide women with clothes that help them feel confident in their daily lives drove Diane to develop a line of activewear and moved the company to a stage that can be considered in between fashion and lifestyle. The ultimate goal is to become much more than a fashion brand, perfectly embodying the idea that the "Purpose is the new Luxury". Praising three lines, a resort one, a lingerie and loungewear one, and an activewear one, Naelie can be considered as a complete brand "For women, by women", able to walk alongside their clients from the "petite culotte" reaching through their inner selves and helping them to discover their true identity.