Ecmware has developed two products that use machine learning models to improve the result of business processes: Smartaudience: This product allows businesses to create content, improve their audience. The model has a customized dashboard for specific TV programs, the model has a personalization module that allows adapting the KPIs to the different actors and resources of the program, and through a machine learning model, it results in predictions of which is the best program model. Smartconversion: The addconversion platform allows advertisers to improve conversions, in costs, quantity and quality. The addconversion platform uses a module of machine learning smartconversion. There are different data sources where the data is obtained, these are used for the training of the smartconversion model, with this knowledge the model will make decisions, changing the settings of the campaign.