ec+ is an creative advertising agency focusing on integrating online and offline campaigns. ec+ is a service provider of brand management, integrated marketing and it gradually became an international team with capacity of strategy, creativity, Internet technology and implementation. ec+ is especially competitive in terms of strategy-making, creativity, communication and national implementation for consumer goods industry. ec+ provides brand management and integrated marketing services that include brand strategy, creativity and implementation for multi-national consumer companies. The service includes online interactive communication, media PR communication, brand launching activities, offline trade experiential activities, e-commerce projects, etc. In terms of core service, ec+ discovers and gathers the target consumer groups by online and offline consumer interaction; ec+ helps consumers to understand the brand and products by experiential activities; ec+ is able to flexibly manage nation-wide projects through configurable platforms and mature project teams. In terms of business process, ec+ forms a whole process service including market research, brand positioning, marketing strategy formulation, content elements confirmation, creative designing, production and implementation. The typical projects of ec+ are as follows: on trade promotion activities, such as consumer interactive projects covering thousands of sale terminals of hundreds of cities; online and offline integrated marketing activities, such as promoting products of online flagship stores by holding cross-city fashion events covering hundreds of thousands of consumers; brand positioning strategy projects, such as overall product setting projects for new brands and brand differentiation projects for mature brands; PR activities , such as new product launching media activities; other activities include annual meetings, business development activities, charity activities, forums, etc.