VC-backed start-up that aims to disrupt a VMS category with a breakthrough portfolio of natural, scientifically proven, yet affordable products with a potential to improve life of millions of consumers answering the most burning health/ social issues. Our most recent product is MYRKL - "the revolutionary pre-drinking pill that works", that garnered an extremaly positive consumer reception: • Launched in the UK in July and sold out in 24h • Sold over 100k units (30 pills cartons sold at 30£/ unit) in just 3 months (selling exclusively through our DTC website myrkl.co.uk) • 75% consumer satisfaction rate with a high repurchase intent rate • 500+ articles were published on Myrkl worldwide