We put solar panels on roofs. Pretty straightforward. We like the idea of true energy independence, self reliance, and a cleaner future. We like the simplicity of photovoltaics–pure science, no moving parts. We like the economics; personal solar systems can save people significant amounts of money. But most of all, we just think it’s rad to generate our own electricity from sunlight, free energy that would otherwise just heat up the attic and melt the holiday decorations.