BECG, LLC is a strategy consulting firm - one that uses the best of art, science, technology, and business to help clients achieve their highest aspirations. In short, we help you to successfully navigate the Bermuda Triangle of people, money and markets. Behavioral Economics arose from the realization that market behavior corresponds to patterns reflective of the psychohistory of our species. These patterns are far more complex and nuanced than the 'rational man' hypothesis of traditional economics could ever grasp. Because we investigate rather than assume, we are able to learn what means the most to people, economically and otherwise- and we honor it. Because we have exceptional 'lateral vision,' we attend to that which is hiding in plain sight. Thus, we are able to find hidden 'gems' that others overlook. We treasure these discoveries - we do not sell them short, but we do share them. Because we understand that getting does not require taking, we are able to find solutions to complex problems that result in better outcomes for all, at the expense of none. Because we base our practice in empiricism and imagination, we are not afraid to learn what works and what does not. This, in turn, allows us to nurture success rather than to defend against failure. Nurturing success leads to: more success, more happiness, and greater well being for all.