Born in the fashion hub of Europe, Shade is a London based brand that reflects the cosmopolitan nature of the city and the women within it. With on trend designs Shade breaks away from cliché modest fashion. Our collection is inclusive - understanding that the representation of modesty is individual. Shade caters to a diverse modest market whilst ensuring affordability is kept as a focal point. Shade’s production process incorporates innovation and market research which enables our designers to procure an extensive range that is relevant and current for our niche clientele. Focusing on technique and quality, our modest inspired collection offers the opportunity to elegantly define oneself without compromising ones personal style. With intricate artwork and contemporary designs Shade reflects feminine, chic and empowered women with character and personality, unafraid to step out as modern modest women. At Shade we understand that to have true freedom of expression we must dress on the outside what we feel on the inside. With an array of styles and myriad of novel shapes, we aim to do just that – provide a platform for expression and discovery, so go on, discover yourself #discoveryourshade