Essentials Magazine Australia was launched in March of 2005, and is the brain child of owner/editor Jamie Durrant, son of renowned Australian photo realist artist Ivan Durrant. The magazine launched with a focus on food, wine, art, people and places. Between the covers and you’ll find style with purpose – smart layout, crisp, colourful images and well researched and written articles. Essentials Magazine has a well established, dedicated readership from travel-savvy Gen-Ys to Baby Boomers, who enjoy an eclectic content mix of food, wine, arts and culture. It has successfully operated as a Victorian free-press magazine for ten years.