EVE Milano offers advanced consultancy in Search Marketing throughout the country: we improve visibility for free - SEO (Search Engine Optimization) and for a fee - SEM (Search Engine Marketing) on search engines and social networks - SMM (Social Media Marketing). - SEO services - Advertising on Google - Advertising on Facebook - WordPress blogs SEO and SEM: the term SEO (Search Engine Optimization) means all those activities aimed at improving the positioning of a website in search engine results to increase the volume of free traffic. SEM (Search Engine Marketing) is the branch of web marketing that applies to search engines and includes all activities aimed at generating paid and qualified traffic through the purchase of keywords and ads.